5.3X ROAS in 30 Days: High-Touch Funnel Pivot for Online Coaching

Client

 

The client, an experienced online coach offering a premium $2,000 coaching program, was facing a critical business challenge despite having proven expertise and strong market demand. After investing $6,000 in digital advertising, their automated webinar funnel had completely failed to convert, generating 0 sales despite 2,000 webinar signups. With mounting ad costs and no revenue to show for it, they needed an immediate funnel rescue to recover their investment and start generating consistent enrollments for their high-value program.​

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Challenges

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​The client faced several conversion challenges that were preventing sales:

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• Trust Deficit in Automation: The automated webinar approach lacked personal connection, failing to build the trust necessary for prospects to invest $2,000 in a coaching program without human interaction.

• Conversion Funnel Collapse: While traffic metrics and webinar attendance were healthy, conversions completely collapsed at the purchase decision point, indicating a fundamental mismatch between funnel design and customer buying behavior.

• Rising Customer Acquisition Costs: With $6,000 invested and zero sales, the effective CAC was infinite, making the current approach completely unsustainable and threatening business viability.

• Urgent Revenue Recovery: The client needed to quickly recover ad spend and generate paying enrollments to avoid business failure and maintain momentum in their coaching practice.

• Scale vs. Personal Touch Dilemma: The tension between wanting scalable automation while needing to deliver the personal touch that high-ticket coaching requires.

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Solution​

 

We executed a complete funnel pivot from automation to high-touch conversion:​

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• Customer Research and Insights: Conducted comprehensive surveys with non-buyers from the automated funnel to understand conversion barriers, discovering that prospects needed personal validation and connection before making high-ticket commitments.

• Live Funnel Redesign: Replaced automated webinars with live presentations featuring real-time Q&A sessions, creating authentic engagement and allowing the coach to address objections and build personal relationships during the session.

• Consultative Sales Integration: Eliminated static sales pages in favor of one-on-one consultation calls, enabling personalized problem-solving discussions and custom program positioning for each prospect's specific needs.

• Trust-Building Marketing Enhancement: Launched testimonial-driven retargeting campaigns featuring detailed success stories and case studies to warm prospects before live sessions and sales conversations.

• Referral Activation Program: Created incentive programs for past clients to generate warm referrals, leveraging existing relationships to bring higher-converting prospects into the new funnel.

• Cohort-Based Launch Model: Structured the program as limited-enrollment cohorts with specific start dates, creating urgency and community appeal while maintaining the high-touch approach.